Research related to Risk Perception and Emotions

Turner, M. M., Jang, Y., Barry, R., Heo, R. J., Ye, Q., Hembroff, L. A., & Lim, J. (2023). The effects of moral norms and anticipated guilt on COVID-19 prevention behaviors. Current Psychology.

Jang, Y., Turner, M. M., Heo, R., & Barry, R. (2021). A new approach to audience segmentation for vaccination messaging: Applying the anger activism model. Journal of Social Marketing. Published online.

Jang, Y., & Kim, Y. (2016). The influences of cues to action, fear, and trust in government on risk perception and behavior intention: Focus on Japanese fishery products intakes after the Fukushima Daichi nuclear disaster. The Korean Journal of Advertising, 27(8), 7-32. (Published in Korean).

Kim, Y., Lee, H., Jang, Y., & Lee, H. (2016). A cluster analysis on the risk of particulate matter: Focusing on differences of risk perceptions and risk-related behaviors based on public segmentation. Journal of Public Relations, 20(3), 201-235. (Published in Korean). 

Kim, Y., Lee, H., Lee, H., & Jang, Y. (2016). A study on differences between experts and lay people about risk perceptions toward particulate matter: A focus on the utilization of mental models. Korean Journal of Communication Studies, 12(1), 53-117. (Published in Korean) 

Kim, Y., Lee, H., Lee, H., & Jang, Y. (2015). A study of the public’s perception and opinion formation on particulate matter risk: Focusing on the moderating effects of the perception toward promotional news and involvement. Journal of Communication & Information, 72, 52-90. (Published in Korean)

Kim, Y., & Jang, Y. (2015). An analysis of influencing factors on smoking as a risk-taking behavior: With a focus on sensation seeking, social smoking conformity, and perceived benefit/barriers. Journal of Public Relations, 19(2), 22-50. (Published in Korean).