Reserach Interests

My research interests lie at the intersection of Persuasion and Health and Risk communication. Particularly, my main interest includes the impact of persuasive messages on risk perceptions/behavioral decisions across different contexts. My research examines the social-psychological processes underlying these message effects—for example, how emotions and social/cultural factors influence people’s preventive behaviors.

Risk Perception and Emotions

Social/Cultural Influence

Information Management and Processing

Campaign Messages

Refereed Journal Articles


Chung, M., Jang, Y., Lapinski, M. K., Kerr, J. M., Zhao, J., Shupp, R. S., & Peng, T. Q. (2022). I do, therefore I think it is normal: The causal effects of behavior on descriptive norm formation and evolution. Social Influence, 17(1), 17-35.


Smith, S. W., De Jong, W., Turner, M. M., Park, S., Jang, Y., Poole, A., Martell, D., & Salerno, J. (2021). Determining whether public communications campaigns based on the social norms approach are a viable covid-19 prevention strategy for college campuses. Journal of Health Communication. Published online.

Lee, S., Peng, T. Q., Lapinski, M., Turner, M. M., Jang, Y., & Schaaf, A. (2021). Too stringent or lenient: Antecedents and consequences of perceived stringency of COVID-19 policies in the United States. Health Policy Open. Published online.

Jang, Y., Turner, M. M., Heo, R., & Barry, R. (2021). A new approach to audience segmentation for vaccination messaging: Applying the anger activism model. Journal of Social Marketing. Published online.


Rheu, M., Jang, Y., & Peng, W. (2020). Enhancing health behaviors through virtual self: A systematic review of health interventions using avatars. Game for Health Journal, 9(2), 85-94.


Kim, Y., & Jang, Y. (2018). “Chemyon,” the Korean face: Finalizing the scale and validity check with self-construal. Korean Journal, 58(3), 102-127.


Jang, Y., & Kim, Y. (2016). The influences of cues to action, fear, and trust in government on risk perception and behavior intention: Focus on Japanese fishery products intakes after the Fukushima Daichi nuclear disaster. The Korean Journal of Advertising, 27(8), 7-32. (Published in Korean).

Kim, Y., Lee, H., Jang, Y., & Lee, H. (2016). A cluster analysis on the risk of particulate matter: Focusing on differences of risk perceptions and risk-related behaviors based on public segmentation. Journal of Public Relations, 20(3), 201-235. (Published in Korean).

Kim, Y., Lee, H., Lee, H., & Jang, Y. (2016). A study on differences between experts and lay people about risk perceptions toward particulate matter: A focus on the utilization of mental models. Korean Journal of Communication Studies, 12(1), 53-117. (Published in Korean)


Kim, Y., & Jang, Y. (2015). Developing a scale for the ‘Boiling Pot Syndrome’. Korean Journal of Communication Studies, 11(4), 164-198. (Published in Korean)

Kim, Y., Lee, H., Lee, H., & Jang, Y. (2015). A study of the public’s perception and opinion formation on particulate matter risk: Focusing on the moderating effects of the perception toward promotional news and involvement. Journal of Communication & Information, 72, 52-90. (Published in Korean)

Kim, Y., & Jang, Y. (2015). An analysis of influencing factors on smoking as a risk-taking behavior: With a focus on sensation seeking, social smoking conformity, and perceived benefit/barriers. Journal of Public Relations, 19(2), 22-50. (Published in Korean).

Kim, Y., Lee, H., Jang, Y., & Lee, H. (2015). How does media construct particulate matter risks? A news frame and source analysis on particulate matter risks. Korean Journal of Journalism & Communication Studies, 59(2), 121-154. (Published in Korean)


Kim, Y., Sung, HJ, & Jang, Y. (2014). Crisis communications and the influence of “Chemyon” among Koreans. Journal of Public Relations, 18(3), 155-184. (Published in Korean)

Book Chapters

Turner, M. M. Jang, Y., & Turner, S. (2021). Information-processing and cognitive theories. In T. Thompson & P. J. Shultz (Eds.), Health communication theory. Hoboken, NJ: John Wiley & Sons, Inc.