Research
Research
My research interests lie at the intersection of Persuasion and Health and Risk communication. Particularly, my main interest includes the impact of persuasive messages on risk perceptions/behavioral decisions across different contexts. My research examines the social-psychological processes underlying these message effects—for example, how emotions and social/cultural factors influence people’s preventive behaviors.
Jang, Y., Shaw, J., Wackowski, O., & Noar, S. M. (2025). The effects of e-cigarettes warnings: A meta-analysis. JAMA Internal Medicine. https://10.1001/jamainternmed.2025.1380
Jang, Y., Brewer, N. T., O’Shea, N. G., Hall, M. G., & Noar, S. M. (2025). Do perceived message effectiveness ratings change in response to repeated message exposures? Health Communication. https://doi.org/10.1080/10410236.2025.2466115
Turner, M. M., Jang, Y., Heo, R., Ye, Q., Barry, R., Lapinski, M., & Peng, T., (2025). Mask wearing as a prosocial behavior: Proposing and testing the moral norms activation model. PLOS ONE. https://doi.org/10.1371/journal.pone.0322921
Wade, R.B., Turner, M.M., Hamdy, R., Jang, Y., Heo, R.J, Liu, C.M. (2025). Who says what to whom through what channel? Formative communication research on antibiotic resistance messaging for urgent care patients. Antimicrobial Stewardship & Healthcare Epidemiology. https://doi.org/10.1017/ash.2024.429
Noar. S. M., Jang. Y., Zarndt, A. N., Zhao, X., Ross, J. C., & Cappella, J. N. (2024). Achieving public health impact: Health communication research to inform tobacco regulatory science. Health Communication, 1-8. https://doi.org/10.1080/10410236.2024.2326250
Yoon, H., Jang, Y., Lapinski, M. K., Turner, M. M., Peng, T., & Lee, S. (2024). The role of collective group orientation and social norms on physical distancing behaviors for disease prevention. Health Communication, 1-14. https://doi.org/10.1080/10410236.2024.2303826
Ye, Q., Turner, M. M., & Jang, Y. (2024). Examining the psychological mechanisms underlying nostalgia appeals: A comparative experiment of nostalgia and regret. Health Communication, 1-13. https://doi.org/10.1080/10410236.2024.2355441
Lee, S., Choung, H., Peng, T. Q., Lapinski, M. K., Jang, Y., & Turner, M. M. (2024). Believe it or not: A network analysis investigating how individuals embrace false and true statements during COVID-19. Communication Monographs, 1–26. https://doi.org/10.1080/03637751.2024.2354252
Turner, M. M., Lim, J. I., Jang, Y., Heo, R. J., Ye, Q., Kim, M., Lapinski, M., & Peng, T. (2024). Do COVID-19 related primary emotions affect risk perceptions, efficacy beliefs, and information seeking and behavior? Examining emotions as audience segments. Frontiers in Communication, 9, 1-13. https://doi.org/10.3389/fcomm.2024.1378557
Turner, M. M., Wade, R., Heo, R., Ye, Q., & Jang, Y. (2024). Development and validation of the commitment to social activism scale using the Thurstone scaling procedure. Communication Research Report, 1–15. https://doi.org/10.1080/08824096.2024.2374413
Turner, M. M., Jang, Y., Barry, R., Heo, R. J., Ye, Q., Hembroff, L. A., & Lim, J. (2023). The effects of moral norms and anticipated guilt on COVID-19 prevention behaviors. Current Psychology, 43, 16767-16779. https://doi.org/10.1007/s12144-023-04477-5
Chung, M., Jang, Y., Lapinski, M. K., Kerr, J. M., Zhao, J., Shupp, R. S., & Peng, T. Q. (2022). I do, therefore I think it is normal: The causal effects of behavior on descriptive norm formation and evolution. Social Influence, 17(1), 17-35. http://doi.org/10.1080/15534510.2022.2052955
Smith, S. W., De Jong, W., Turner, M. M., Park, S., Jang, Y., Poole, A., Martell, D., & Salerno, J. (2021). Determining whether public communications campaigns based on the social norms approach are a viable covid-19 prevention strategy for college campuses. Journal of Health Communication, 26(11), 792–798. https://doi.org/10.1080/10810730.2021.2009597
Lee, S., Peng, T. Q., Lapinski, M., Turner, M. M., Jang, Y., & Schaaf, A. (2021). Too stringent or lenient: Antecedents and consequences of perceived stringency of COVID-19 policies in the United States. Health Policy Open, 2, 100047. http://doi.org/10.1016/j.hpopen.2021.100047
Jang, Y., Turner, M. M., Heo, R., & Barry, R. (2021). A new approach to audience segmentation for vaccination messaging: Applying the anger activism model. Journal of Social Marketing, 11(4), 424-452. https://doi.org/10.1108/JSOCM-10-2020-0206
Rheu, M., Jang, Y., & Peng, W. (2020). Enhancing health behaviors through virtual self: A systematic review of health interventions using avatars. Game for Health Journal, 9(2), 85-94. http://doi.org/10.1089/g4h.2018.0134
Kim, Y., & Jang, Y. (2018). “Chemyon,” the Korean face: Finalizing the scale and validity check with self-construal. Korean Journal, 58(3), 102-127. http://doi.org/10.25024/kj.2018.58.3.102
Jang, Y., & Kim, Y. (2016). The influences of cues to action, fear, and trust in government on risk perception and behavior intention: Focus on Japanese fishery products intakes after the Fukushima Daichi nuclear disaster. The Korean Journal of Advertising, 27(8), 7-32. (Published in Korean). http://dx.doi.org/10.14377/KJA.2016.11.30.7
Kim, Y., Lee, H., Jang, Y., & Lee, H. (2016). A cluster analysis on the risk of particulate matter: Focusing on differences of risk perceptions and risk-related behaviors based on public segmentation. Journal of Public Relations, 20(3), 201-235. (Published in Korean). http://doi.org/10.15814/jpr.2016.20.3.201
Kim, Y., Lee, H., Lee, H., & Jang, Y. (2016). A study on differences between experts and lay people about risk perceptions toward particulate matter: A focus on the utilization of mental models. Korean Journal of Communication Studies, 12(1), 53-117. (Published in Korean)
Kim, Y., & Jang, Y. (2015). Developing a scale for the ‘Boiling Pot Syndrome’. Korean Journal of Communication Studies, 11(4), 164-198. (Published in Korean)
Kim, Y., Lee, H., Lee, H., & Jang, Y. (2015). A study of the public’s perception and opinion formation on particulate matter risk: Focusing on the moderating effects of the perception toward promotional news and involvement. Journal of Communication & Information, 72, 52-90. (Published in Korean)
Kim, Y., & Jang, Y. (2015). An analysis of influencing factors on smoking as a risk-taking behavior: With a focus on sensation seeking, social smoking conformity, and perceived benefit/barriers. Journal of Public Relations, 19(2), 22-50. (Published in Korean). http://doi.org/10.15814/jpr.2015.19.2.22
Kim, Y., Lee, H., Jang, Y., & Lee, H. (2015). How does media construct particulate matter risks? A news frame and source analysis on particulate matter risks. Korean Journal of Journalism & Communication Studies, 59(2), 121-154. (Published in Korean)
Kim, Y., Sung, HJ, & Jang, Y. (2014). Crisis communications and the influence of “Chemyon” among Koreans. Journal of Public Relations, 18(3), 155-184. (Published in Korean)
Turner, M. M. Jang, Y., & Turner, S. (2021). Information-processing and cognitive theories. In T. Thompson & P. J. Shultz (Eds.), Health communication theory. Hoboken, NJ: John Wiley & Sons, Inc.