Research related to Campaign and Intervention

Smith, S. W., De Jong, W., Turner, M. M., Park, S., Jang, Y., Poole, A., Martell, D., & Salerno, J. (2021). Determining whether public communications campaigns based on the social norms approach are a viable covid-19 prevention strategy for college campuses. Journal of Health Communication. Published online.

Jang, Y., Turner, M. M., Heo, R., & Barry, R. (2021). A new approach to audience segmentation for vaccination messaging: Applying the anger activism model. Journal of Social Marketing. Published online.

Rheu, M., Jang, Y., & Peng, W. (2020). Enhancing health behaviors through virtual self: A systematic review of health interventions using avatars. Game for Health Journal, 9(2), 85-94.